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This study for the Eastern Shore has been prepared for the Heritage Area Partnerships (now ESHI)
for Marylandâs Upper Eastern Shore to examine the feasibility of heritage area recognition, planning, and possible certification under the Maryland Heritage Preservation and Tourism Areas Program.
The purpose of this study is to gauge the regionâs potential for heritage area development. This determination is made
after identifying the significant stories the region has to tell, examining the type and extent of available resources, and analyzing the potential for organizations within the region to work cooperatively.
Also identified in this study are the major issues, challenges, and implementation opportunities that were discovered in this early stage. The next steps of heritage planning, which are outside the purview of this document, will be:
This study is divided into five parts. Chapter One provides an introduction to the Maryland Heritage Preservation and Tourism Areas Program and heritage area development. It introduces the four counties of the Upper Eastern Shore and discusses demographics, economic development, and planning for each county. This provides the background information for an analysis of each countyâs capacity for heritage development. The chapter closes with a presentation of the potential vision for the heritage area derived from public workshops.
Chapter Two summarizes the significance of the cultural, historic, and natural resources of the Upper Eastern Shore region and includes a historical overview of the region, an introduction to its historic and natural resources of statewide significance, and an examination of the state of stewardship in the region. Finally, this section identifies the key issues to be addressed by the region concerning its historic and natural resources.
Chapter Three outlines the primary, marketable themes upon which interpretive programs can be based. The story of the Upper Shore region includes many themes which will be used as the basis for interpretation. These themes and their geographic distribution throughout the region are discussed. Strategies for linkages, potential interpretation partnerships, and sources of public education and involvement are identified. Theme-based schemes are proposed in terms of maximizing both the potential tourist experience and public and private investment.
Chapter Four analyzes ways to manage heritage interpretation and development strategies. This section presents possible management structures and identifies potential partner agencies and organizations. Their roles are discussed and the key issues of heritage area management are examined.
Chapter Five makes recommendations, discusses the Maryland Heritage Areas Authority (MHAA) requirements, introduces economic development and tourism considerations, summarizes the findings of the report, and anticipates the next steps in heritage planning for the region.
The studyâs methodology, consultant assignment,
and consultant recommendations are also described in this Introductory section.
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